Emma required a new brand identity for her nutrition business located in Neutral Bay, Sydney.
She requested that the brand reflect her ethics for her business – promoting healthy food for healthy living. She wanted her logo to reflect her belief that you can improve your health by changes in your diet.
I developed three concepts for the brand, with a focus being the colour of fresh green Granny Smith Apples – A symbol that Emma felt connected to.
The doctor stethoscope and heart beat symbol relates to the health and the apple the food.The final brand was very well received by Emma’s patients, “Just soooooo fabulous.”
We then rolled out the brand across posters, DL flier, business cards, word documents, website and facebook business page. The website has a blog and integrated mailchimp newsletter email functionality to make it easy for Emma to post and promote her healthy recipes and also allows to post her own youtube cooking channel to her site in the future.